Why Branding Matters

Branding is a critical component of any business. It doesn’t just make things look nice--steady growth and customer retention are nearly impossible without it. Cohesive branding that truly reflects your company’s identity will take your business...

Color Wheel Combos for Your Logo

Choosing a color scheme for your logo and branding is key to the overall success of the design. Unfortunately, it can also be one of the hardest parts of the process. Luckily, there’s a set of design principles that will help you  pick a...

Why your brand needs a style guide

So you spent the time and money and invested in a killer brand identity and now you you’re eager to show it off! You may decide to make a few flyers or business cards and toss your logo and colors on it and call it a day. While this approach can...

Color and Consistency in Branding

Elevating your branding with a custom color palette. 

Key Elements for a Great Company Logo

 The importance of a unique and memorable logo in your company’s branding strategy.As explained in the previous blog post, a brand is much more than a name or a logo. In fact, as Dan Pallotta, a talented entrepreneur and author, once said ,

The Power of Branding Your Business

Many people underestimate the power of branding when marketing their business. It is easy for most people to shrug it off and think “If I am making the best product or providing the best service to my customers, it doesn’t matter what my branding...

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