What Should You Include in Your Pitch Deck?


At its most basic, a pitch deck is a visual representation of what your company does. That’s it, it’s that simple. And yet knowing how to create one, what to put in it, with what visuals, and in what order, can be very complicated.

Why is it complicated? Because your startup is unique. You’re story, why you do what you do, and what you bring to the table is completely and uniquely yours. Telling that story well is going to be very different than the way any other startup would tell theirs.

That being said, there is some basic content that you should, a lot that you can include in your pitch deck. So to help you get started, we’re launching a series of articles to cover all the important content that can be included in your pitch deck.

Click Here to Download the "Top Ten Mistakes Founders Make on their Pitch Decks"

Pitch Deck Content

Topics are listed in order from most important and required, to least important, and to be included only if it fits your particular company, stage, and pitch deck audience.

  • What do you really do?
  • Problem Statement
  • Your Solution
  • The Market
  • Your Team
  • Competitors
  • Traction
  • The Ask
  • Milestones
  • Marketing/Sales Plan
  • Detailed Financials
  • In-tool screen shots
  • Additional tool features planned
  • Key Partnerships Acquired / Resources Owned / Signed Contracts or Orders

Stay tuned for detailed articles on each topic.

For more information on pitch deck design, visit our Pitch Deck Design Series

Pitch Deck Design

green line

Are you working on a pitch deck? We can help!

We are startup storytellers. Pitch Deck Fire specializes in pitch deck design and presentation. Whether you’re looking for funding, clients, or growth, we can build a professional, engaging and effective pitch deck for your startup.

Find out more on how to get started with a custom designed pitch deck or schedule a pitch practice session today.


twittericon linkedinicon facebookicon


Tags: Pitch Deck Content

Related posts

The IgniteBlog.png

Subscribe to Email Updates